Developer Cubex has appointed HTA Design to take the lead on the design of a masterplan for Frome Gateway, to create a new riverfront neighbourhood within walking distance of the heart of Bristol.
They will work together on the major plan for the region with Avison Young, who will act as planning consultants on the project.
The site at Frome Gateway is found at a key entrance into the city, and offers the chance to create a new community within central Bristol. It has the potential to offer up to 1,500 new homes, commercial space, community amenities and public realm improvements for the city, as identified by Bristol City Council in the emerging Local Plan.
It is made up of largely industrial land either side of the River Frome and borders Riverside Park and Newfoundland Way, which is one of the main traffic routes into the city and Cabot Circus shopping centre.
Gavin Bridge, executive director at Cubex, said: “There’s a huge opportunity to completely transform this important area of Bristol to create a healthy new neighbourhood for Bristol, one that is balanced, inclusive and works for everyone.
“Our focus, as we start work on shaping the future of Frome Gateway, is on delivering a place that is well designed, high quality, sustainable and most importantly, looks to tackle the pollution levels.
“Whilst we already have a number of secured landholding interests within the area, we would be delighted to work collaboratively with other landowners and business in the area to create a single, coordinated and deliverable new neighbourhood.”
Recent projects by masterplanners HTA Design have included Hanham Hall, a zero-carbon scheme near Bristol, and Phase One of the masterplan of 700 homes at Mulberry Park at Foxhill, Bath.
Simon Bayliss, managing partner at HTA Design, said: “Frome Gateway is a great opportunity to create an attractive new place for local residents, businesses and the wider community, right in the heart of Bristol. This is a significant project for our growing Bristol office that follows our award-winning work at nearby Hanham Hall and Mulberry Park.”
Developer Cubex and investor PfP Capital recently formed a partnership to bring forward development opportunities, initially around the Frome Gateway area of Bristol city centre, with future opportunities also expected across the South West.
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